Beyoncé Goes Country with New Whiskey Brand Sir Davis

A Sip of Texas Spirit

Music icon Beyoncé Knowles-Carter is making waves in the country music scene with the launch of her new whiskey brand, Sir Davis.

Sir Davis pays homage to Beyoncé's Texan roots, with its name honoring her great-grandfather.

A Calculated Move

The strategic spelling of "whisky" without the "e" aligns Sir Davis with high-end Scotch and Japanese whiskies.